The 1099 OS: The War on Distraction (Process 3)
Attention is Currency
Attention is the new currency. If you can’t focus, you can’t bill.
For the independent entrepreneur working from a home office, distraction is the enemy. The laundry, the dog, the email notifications, the sudden urge to reorganize the bookshelf—these are resistance.
Selection and Rejection
Process 3: Focus is about “Selection” and “Rejection.”
- Selection: Choosing the one thing that matters most right now (Deep Work).
- Rejection: Actively ignoring everything else.
In Chapter 12, we discuss the power of directed energy. When you multitask, you are not being productive; you are just being busy. You are doing “Shallow Work.”
Deep Work Defense
To build a real business, you need periods of “Deep Work”—uninterrupted focus on high-value tasks (writing the proposal, coding the app, designing the blueprint).
Turn the phone over. Close the 15 browser tabs. Mentally Awake means being fully present in the task at hand. Everything else can wait.
Reclaim your focus with the Mentally Awake OS.
Are you building a scalable business or just a high-stress job?
Most independent professionals are one bad month away from a crisis. Stop the “Feast or Famine” cycle and get a clear roadmap for your business.
Mark Sharman is the founder of Mentally Awake, a growth system designed to help 1099 entrepreneurs move from “Job to Business.”
